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The biggest marketing and media events and moments of 2017


Chief executive officer and chairman of The Walt Disney Company Bob Iger and Mickey Mouse look on before ringing the opening bell at the New York Stock Exchange (NYSE), November 27, 2017 in New York City.

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Chief executive officer and chairman of The Walt Disney Company Bob Iger and Mickey Mouse look on before ringing the opening bell at the New York Stock Exchange (NYSE), November 27, 2017 in New York City.

The deal is worth $52.4 billion in stock and will give Disney a wide range of properties including Fox’s movie studios, Nat Geo, Asian pay-TV operator Star TV, stakes in Sky and Hulu, and regional sports networks. Twenty-First Century Fox CEO James Murdoch, son of Rupert Murdoch, will help Disney with the transition of the Fox assets that Disney agreed to buy, Disney Chairman and CEO Bob Iger said.

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