Home / World / Trix bringing back to artificial colors after customers complained

Trix bringing back to artificial colors after customers complained


General Mills breakfast cereal boxes are arranged for a photograph in Tiskilwa, Illinois, U.S., on Wednesday, March 18, 2015.

Daniel Acker | Bloomberg | Getty Images

General Mills breakfast cereal boxes are arranged for a photograph in Tiskilwa, Illinois, U.S., on Wednesday, March 18, 2015.

General Mills, the U.S.-based maker of multi-colored kids’ cereal Trix, said it will bring back the original, artificially-colored version after customers complained.

“Classic Trix,” which is colored artificially, will sit on store shelves alongside the new, natural-flavor version, the company said.

General Mills introduced the natural-flavor version last year, replacing artificial colors and flavors with coloring made from radishes, purple carrots and turmeric.

But customers have complained, with one reportedly calling the new product “basically a salad,” the Wall Street Journal reported on Thursday. Another said she liked the way the artificial colors and high-fructose corn syrup look and taste, the report said.

A General Mills spokesperson told CNBC that the new product will remain on the shelves as it “has its own fan base.”

About admin

Check Also

The 2020 election race remains tight between Trump and Biden

© 2020 CNBC LLC. All Rights Reserved. A Division of NBCUniversal Data is a real-time …