Uber announces tie-up with Westfield’s US shopping malls

Andrew Caballero-Reynolds | AFP | Getty Images

An UBER application is shown as cars drive by in Washington, DC.

Uber is to have designated drop-off and pick-up areas at all of Westfield’s 33 shopping centers in the United States.

The two firms announced a partnership that places the locations on the Uber app, meaning shoppers can see where exactly they can be picked up and dropped off.

The firms said the Westfield malls will each incorporate between one and 10 Uber pick-up and drop-off stations. Some locations will also include kiosks with Uber customer service employees.

“Uber wants to make transportation seamless for everyone, everywhere, but we can’t do it alone,” said Amy Friedlander Hoffman, Uber’s head of business development and experiential marketing, in a joint press release Thursday.

“So we’re excited to work together on this first of its kind initiative aimed at delivering the best possible experience to our riders when they’re going shopping, dining or catching a movie,” she added.