Home / Arts & Life / What He’s Wearing: Bulgari – The New York Times

What He’s Wearing: Bulgari – The New York Times


Jon Kortajarena wearing an Octo Finissimo Automatic by Bulgari.

Ellen von Unwerth

Jon Kortajarena has modeled for some of the biggest fashion names on the planet, including Versace, Armani, Dolce & Gabbana, and Tom Ford. They certainly helped shape his sense of style.

But when he considered watches to collect, that direction came from his greatest influence: his mother.

“For my 21st birthday she said, ‘You are an adult now, you need a good watch.’ It was a rite of passage,” said Mr. Kortajarena, now 32. And his mother, a hairdresser, had saved to buy her son what she considered the best: a Bulgari. “It was like a baptism into my adult life,” he said.

The native of Bilbao, Spain, stumbled into modeling as a way to travel. His family was skeptical, and a bit worried, but he told them he would give it a year. Fifteen years on, he said quite modestly, “it went pretty well.”

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