Disney Eats is Disney’s online food network

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Chief executive officer and chairman of The Walt Disney Company Bob Iger and Mickey Mouse look on before ringing the opening bell at the New York Stock Exchange (NYSE), November 27, 2017 in New York City.

Disney is making big moves in food.

At its annual NewFront on Tuesday — a presentation of upcoming video content for advertisers — the company introduced a new digital brand called Disney Eats. The online channel and editorial site features culinary shows and products aimed at families.

The move to target young families showed Disney’s dedication to reach a generation of viewers who grew up watching videos on platforms like YouTube, and now are looking for content for their children on online mediums.

Upcoming Disney Eats shows include seasons of “Kitchen Little,” which will showcase kids working with celebrity chefs, and “Tiny Kitchen,” with chefs creating small replicas of Disney food. Both were co-created with global entertainment company Tastemade.

Disney Eats will be part of the Disney Digital Network, which was previously known as Maker Studios and was acquired by Disney in 2014 for $500 million.

Disney told CNBC the food channel will uphold the same health standards that the company previously imposed on advertisers. In 2012, Disney made efforts to ensure that food products advertised on its television networks fit specific nutritional standards.