Facebook News Feed won’t be separated into two

The social media site said Thursday it was ending testing of the change, which would have pushed publisher content onto a second feed away from posts by family and friends.

“People don’t want two separate feeds,” Adam Mosseri, Head of News Feed, said in a blog post. “In surveys, people told us they were less satisfied with the posts they were seeing, and having two separate feeds didn’t actually help them connect more with friends and family.”

Users in the six test markets — Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka — reported separating the feed made it harder to find important information, Mosseri said.