FaceGym founder on when to launch a product

Photo by Matthew Whiteley, Courtesy of AllBright

Neom Organics founder Nicola Elliott (L), FaceGym founder Inge Theron (M) and AllBright Co-founder Debbie Wosskow OBE (R) at the 2018 AllBright FoundHER Festival in London.

Speaking on a panel titled “Queen of the Regime: Master Your Routine”, Theron said that in the contemporary business world, companies can collaborate with their customers, receiving feedback to fine-tune their product.

“You’ve got a wide, open audience that will actually also share with you, build with you and then [evangelize] for you,” she said.

With the rise of social media and e-commerce, consumer reviews now reach companies in record time. Typically, these highlight any issues that need fixing or anything that is working well.

This gives companies the opportunity to further develop a product as consumers are using it.

“It’s fine. It’s good. Get it out. Go to market as fast as you can. It doesn’t have to be perfect,” Theron said, adding that someone will be “right behind you” to offer support.

“If it’s a great idea, make sure you get it out and then you can fine-tune. You’re going to learn so much when it’s out in market, and you’re going to get so much feedback with it.”