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Japan stocks are roaring back. This rally may be different from 1990


People are reflected in an electronic quotation board displaying the 225-issue Nikkei Stock Average (top) as they cross a street in Tokyo on May 17, 2023. (Photo by Kazuhiro NOGI / AFP) (Photo by KAZUHIRO NOGI/AFP via Getty Images)

Kazuhiro Nogi | Afp | Getty Images

Japan’s stock markets have been testing new highs not seen since 1990 — evoking memories of its “bubble economy” right before the country plunged into its so-called “lost decade.”

Since late May, the Nikkei 225 has breached the 30,000 mark, a feat not seen in 33 years.

To be clear, the benchmark index is still about 18% below its all-time high, when the Nikkei hit 38,915 on Dec. 29, 1989.

The bubble burst after the Bank of Japan tightened monetary policy at the start of 1990, triggering the collapse of equity and land prices. By September that year, the Nikkei index crashed to just half its record high.

But analysts who spoke to CNBC said Japan is not headed for another crash like the one during the bubble.

“It is very difficult to argue that Japan is facing the same situations as in the late 1980s,” said Dong Chen, head of macroeconomic research at the private bank Pictet.

Ryota Abe, an economist with the global markets and treasury department at Sumitomo Mitsui Banking Corporation, shared the same sentiments.

“We do not see a bubble in the economy,” he said, pointing out that while real estate prices in metropolitan Tokyo have skyrocketed and inflation rates are at the highest in decades, it is not a nationwide phenomenon but is only seen in some areas in Tokyo.

Furthermore, “current high inflation rates in Japan are due to higher import costs on the back of a weaker yen and high commodity prices. We cannot call it a bubble,” Abe added.

What led to Japan’s bubble?

Different this time

The stock market rally this time is different, said Abe, and the outperformance of the Nikkei can also be attributed to a few other factors.

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Reforms taking effect

There's a 'structural change' going on in Japan's business environment, analyst says

Chen said it means Japanese companies may have broken out of the so-called “balance sheet recession” mentality, where households and businesses aimed to reduce debt, instead of engaging new investment.

“Now we’re seeing the opposite, meaning they’re actually investing because they haven’t invested for so long … we think this trend probably can last longer.”

Spurred by foreign interest

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There are also external factors boosting optimism about Japan.

Global companies are now diversifying supply chains away from China, and Chen said Japan could benefit as one of the destinations to reshore supply chains, “particularly in the very high end, more technologically dense sectors like semiconductors.”

“All these things are pointing to the right direction, we think that there are reasons to be more structurally positive about Japan than before,” he added.

The way forward

The Bank of Japan will be a key player in whether or not the stock market will continue to power ahead.

As mentioned, when the BOJ’s tightened its monetary policy at the start of 1990, Japanese markets tumbled.

Now, with new BOJ governor Kazuo Ueda expected to walk the BOJ out of its ultra-dovish stance, is such a future ahead for the market?

Oliver Lee, client portfolio manager at Eastspring Investments, a subsidiary of British insurer Prudential, told CNBC that with inflationary pressures building in Japan, monetary policy could become “marginally tighter” in the next 12 months.

“Short term technical indicators look elevated and it would probably be healthy to see a pause in the market, or even a small correction,” Lee predicted.

However, the long-term investment case in Japan remains robust, Lee said, citing improved underlying corporate profitability and ongoing corporate governance backed by institutions like the Tokyo Stock Exchange.

Most notably, Lee pointed out that most international investors are still underweight Japan in their portfolios.

With the trend of corporate share buybacks expected to continue, he said demand for Japanese equities should remain strong heading into the second half of the year.

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