LEGO aims to get back into growth after cleaning up operations in 2017

Zhang Peng | LightRocket | Getty Images

Children playing with Lego sets in Tianjin, China.

As for the future, Lego would further expand by integrating technology into its products, such as the Lego Boost — which teaches children to code and introduce them to robotics, Lao said. The company is also looking into enabling children to operate their Lego toys through an app, as well as an augmented reality app.

It is also expanding its partnership with Chinese tech giant Tencent. The toymaker recently launched a video channel with Tencent in China, and will launch a gaming channel next month. However, the physical Lego bricks will remain the core product for the company, she emphasized.