YouTube CEO warns of ‘consequences’ for creators who misbehave

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Logan Paul is seen on August 08, 2017 in Los Angeles, California.

Wojcicki did not refer to the Logan Paul incident directly, but said that the misbehavior of some creators could put the broader YouTube community in a negative light.

“While these instances are rare, they can damage the reputation and revenue of your fellow creators, so we want to make sure we have policies in place that allow us to respond appropriately,” she said.

Prominent channels, such as popular commentator Philip DeFranco and comedian Ethan Klein of H3H3, have complained of unfair “demonetization” of videos by the media service. As YouTube has clamped down on channels that publish offensive and inappropriate content, some creators appear to have suffered due to its new restrictive policies on what content qualifies for monetization.

Earlier this month, YouTube moved to introduce even more restrictive requirements for content creators that meant channels with less than 4,000 hours of “watchtime” over a 12-month period and fewer than 1,000 subscribers would not qualify for advertising revenue.