Al Gore’s investment firm backs start-up created by Facebook co-founder

Generation, which Gore co-founded in 2004, invests globally and focuses on what it calls “sustainable business practices.” Asana develops cloud-based project management software used by teams.

“Asana offers its customers a strong value proposition for work management, rooted in transparency and productivity, while fundamentally reducing resource inefficiencies and busy work,” said Colin le Duc, one of Generation’s founders, in a statement.

Moskovitz, who was one of Zuckerberg’s roommates at Harvard, left Facebook in 2008 to start Asana. The company is also backed by Y Combinator and Founders Fund, the venture firm led by early Facebook backer Peter Thiel.

While Gore doesn’t focus specifically on tech, he’s had plenty of exposure to Silicon Valley. He’s a board member at Apple and has long had ties to venture firm Kleiner Perkins Caufield & Byers, which still lists him as a senior partner.

Moskovitz and fellow Asana co-founder Justin Rosenstein said in Tuesday’s statement that, “we have both greatly admired Al Gore and the Generation team for their sustainability leadership in the business and financial community.”