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The U.K. headquarters of Cambridge Analytica on March 20, 2018, in London, England.
Cambridge Analytica is in the midst of a dispute after an undercover sting operation caught senior executives boasting about psychological manipulation, entrapment techniques and fake news campaigns. The company’s CEO has been suspended and the U.K.’s Information Commissioner is seeking a warrant to raid its London office.
It is alleged to have used data gathered from Facebook users via a third party app to influence votes, including in the U.S. presidential election and the Brexit referendum, both in 2016. Cambridge Analytica has said that it was “committed to being responsible, fair and secure with data.”
The company’s website describes its work in Kenya in 2013 as “the largest political research project ever conducted in East Africa,” which enabled the crafting of a campaign “based on the electorate’s real needs (jobs) and fears (tribal violence).” The 2013 vote was the first after brutal violence in 2008, in which over 1,000 people were killed.
