Google pulls YouTube from Amazon FireTV

Patrick T. Fallon | Bloomberg | Getty Images

Susan Wojcicki, chief executive officer of YouTube Inc., introduces the company’s new television subscription service.

As Google and Amazon are in an intensifying battle for the living room, they’re also competing for enterprise users moving to the cloud. The Google Cloud Platform has continued to release a slew of new products aimed at capturing market share from industry leader Amazon Web Services and has won cloud business from the likes of Kroger, which told CNBC last month that it doesn’t want to fund its retail competitor.

While the cloud rivalry is leading to more services and lower prices for businesses, the disconnect on the consumer device and content side is bad for consumers. Instead of having one product with all their favorite content, they have to make a choice.

Investors in the world’s two most valuable internet companies certainly aren’t suffering. Alphabet has surged 29 percent this year and Amazon is up 52 percent. For Amazon, that leap has made CEO Jeff Bezos the richest person in the world, with a total net worth of more than $96 billion.

“We hope we can reach an agreement to resolve these issues soon,” the Google spokesperson said.

An Amazon spokesperson issued a statement saying that Google is setting a “disappointing precedent” and returned the call for a resolution:

“Echo Show and FireTV now display a standard web view of YouTube.com and point customers directly to YouTube’s existing website. Google is setting a disappointing precedent by selectively blocking customer access to an open website. We hope to resolve this with Google as soon as possible.”

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