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In 2021, I accepted a job at Amazon as a resource manager for an annual salary of $124,000. I was 29, and it was the most money I’d ever been offered.
I also started two side hustles earlier that year to bring in extra money. My husband Jay and I had just bought our first home, and I was due to have our first child in September 2021.
The first side hustle was a YouTube channel where I shared money and career advice, and the other was a digital guide to help people boost their credit scores, based on my personal experience paying off debt.
Juggling those side hustles while working full-time and being a mom wasn’t easy, but it paid off: From December 2021 to April 2022, I made a total of $176,590 in sales.
That gave me the confidence to leave my Amazon job in May 2022 to work on my businesses. Jay later left his software engineering job to help me as well.
Today, almost all of our income is passive. We earn an average of $40,000 a month, and I only work just two hours a day.
Here’s what I’ve learned from the process so far:
1. Being open and honest creates new opportunities.
I believe the success of my videos comes from me being vulnerable with my audience. Credit issues and debt are so common, but are often taboo to talk about.
With my YouTube channel, I wanted to create a space where I could speak openly about how I struggled with — and then succeeded in — my finances and career.
In January 2021, I had paid off $110,000 of student loans and credit card debt with a combination of my salary, savings and stock dividends.
I later joined the YouTube Partner Program and earned ad revenue from Google. This also helped me rank higher in YouTube search, boost my subscriber count, and land major partnership deals.
2. Great product ideas come from listening to your audience.
Almost immediately after I posted my first video, viewers asked for more credit advice. This inspired my first digital product, a DIY Credit Boost Kit.
After getting questions about how I bought my first house, I launched a homebuyers kit in October. And when I noticed comments on career advice videos about how “stuck” viewers were with their resumes, I put out a digital resume kit.
For that kit, Jay worked on the graphic design using a combination of Adobe Photoshop and Canva, while I drafted the written portions.
We priced the resume kit at $17, the credit kit at $47, and homebuyers kit at $69. Our audience-inspired products are a huge part of our revenue. From January to April 2022, we earned $103,511 from the Credit Boost Kit, compared to $14,779 from YouTube ad revenue.
3. Don’t put work before everything else.
For most of my life, I had put work first. I felt guilty when I took time away from it to deal with personal things like getting health checkups and spending time with family.
But when my son was born, I knew that had to change. Even though it was scary to leave a stable 9-to-5 job, working towards the goal of being present for my husband and son motivated me to keep going.
Now, my work-life balance sometimes feels like a dream. With the help of a part-time content manager that we hired in December 2021, I’m able to work just 10 hours a week. Though it’s rare, I sometimes put in an additional three to four hours if things get especially busy.
During my working hours, you’ll usually find me filming videos, conducting brand partnership meetings, or generating marketing and sales emails.
I spend the rest of my time focusing on taking care of my health, playing with my son, going on dates with Jay, and visiting my parents.
Jasmine “Jazzy Mac” McCall is a finance expert, mom, entrepreneur and YouTuber. She creates content on how to generate passive income, pay off debt and build wealth. She also sells educational kits that walk users through credit-building and home-buying. Follow her on YouTube and TikTok.
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Want to earn more and work less? Register for the free CNBC Make It: Your Money virtual event on Dec. 13 at 12 p.m. ET.
