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JPMorgan Chase uses Advancing Black Wealth Tour to boost financial literacy


JPMorgan Chase brought its Advancing Black Wealth Tour to Philadelphia on October 8, 2022.

Photo: Steven CW Taylor & Salim Weldon of Steven Taylor Photography

A new endeavor from JPMorgan Chase is trying to help close the racial wealth gap.

The bank’s Advancing Black Wealth Tour, launched this spring, aims to give attendees the tools they need to manage their finances and build sustainable wealth — even with the possibility of a recession on the horizon.

The most recent tour stop was in Philadelphia earlier this month. Previous stop also included Los Angeles and New Orleans. More events are planned for 2023.

“When we look at the Black community historically, there has been a very significant gap in terms of awareness of how to grow wealth,” said Justin Grant, executive director of JPMorgan’s Advancing Black Pathways education and training program. The tour is a collaboration between Advancing Black Pathways and local Chase leaders.

“We want it to be actionable,” Grant said. “We don’t want to just talk to people, inspire them and then they leave and forget everything. We’re going to provide them with very constructive tools and resources so they can take what they learn and act on it.”

The racial wealth gap describes the disparity in wealth between Black and white households in the United States. It’s significant: During the first quarter of 2022, the average Black family had $0.24 for every dollar of wealth held by white families, according to the Federal Reserve Bank of St. Louis.

Collectively, the racial wealth gap is estimated to be at least $14 trillion, according to William A. Darity, Jr., director of the Samuel DuBois Cook Center on Social Equity at Duke University. The gap has grown from $11 trillion in 2020, due to the disruption of the Covid-19 pandemic, he said.

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Darity, who is also the founding director of the Research Network on Racial and Ethnic Inequality at Duke, said such business efforts help the Black community, but fully closing the racial wealth gap requires a multi-faceted approach involving direct federal action.

Prepare for ‘a feast after the famine’

JPMorgan Chase brought its Advancing Black Wealth Tour to Philadelphia on October 8, 2022.

Photo: Steven CW Taylor & Salim Weldon of Steven Taylor Photography

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Financial influencer Ian Dunlap, also known as “The Master Investor,” focused on the power of investing and building wealth for future generations. Dunlap encouraged the audience diversify their finances to protect against a possible economic downturn.

“You want to get to four core investments that you want to be in,” he said during his session, encouraging attendees to create a personalized investment portfolio.

Dunlap told CNBC his goal is to break down the barriers between the Black investor and institutions.

“I want to build a financial supply chain,” Dunlap said. “If we are going to have financial freedom and financial literacy, after we make the money where are we going to take it?

“I want to rebuild the relationship between the customer and the bank or institution,” he said. “I think we’re very fractured. The big win for the long term on the institution side is to have a bigger client base that is more loyal. For the investor, less worrying and concern.”

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