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President Donald Trump, right, speaks as Tim Cook, chief executive officer of Apple Inc., listens during the American Technology Council roundtable hosted at the White House in Washington, D.C.
Apple has little to fear from potential new tariffs, according to Dan Ives, an analyst at GBH Insights.
President Donald Trump announced tariffs this month on imported steel and aluminum and declared publicly that “trade wars aren’t so bad.” Stocks plunged after the decision on concern that products like aluminum Macs or iPhones with stainless rims might be more expensive under a tighter trade regime.
But while Apple shares have fallen more than 1.5 percent so far this week, the stock is still near all-time highs. Ives said that Apple’s tight-knit relationships with Chinese suppliers are unlikely to be threatened by trade barriers.
“When it comes to Apple, depending on the tariff being levied on raw materials or finished products we would see in a ‘worst case’ scenario costs increase to produce Macs and iPhones of $50 million annually,” Ives wrote. That number amounts to a “rounding error,” he wrote, adding that, “in a base case scenario, input costs would only rise $20 million to $30 million for Apple on aluminum/steel tariffs, a diminutive number.”